Garry Jordan
Garry has been executing digital campaigns for over 10 years. His last role was as General Manager of a digital sales company owned by one of the largest NZ publishers. He further refined his digital campaign expertise and helped to establish the company’s first programmatic offering working with agencies to execute campaigns plus with publishers to sell their data, generate revenue and implement technology to support.
Garry has a strong understanding of programmatic activity, first/third party data analytics, and an in-depth knowledge of online e-commerce and sophisticated models for lead generation with daily goals.
He intertwines his long history in a broad mix of advertising media as well as sales roles; television, radio, magazines OOH and how they work into the mix. He likes to talk in layman’s terms to help guide people to bring a project together.
Anna St George
Anna has been involved in media advertising for more than 20 plus years. Her first interest in digital began in the late nineties, where she set up a consultancy for digital media and strategy, working with TV3, Cuisine magazine, Playstation and nzjobs.co.nz. At that point the biggest problem to solve was creating a stronger user experience of technology and creative, implementing a revenue model or up-skilling agency teams.
This evolved back into full-service media whereby digital was part of the more holistic approach; as a co-founder of Lassoo which supported media, PR and digital. The company had great clients like Sleepyhead, Red Bull, Cavalier Bremworth and Emirates to name a few.
More recently this has progressed into SaaS marketing roles with the likes of Lightbox TV and other start-ups. Here, she is focused on digitally-led executions, brand building, lead generation and nurture, plus guiding customer experience to conversion.
So, as you might suspect, she has broad digital, combined with media capability, from implementation to strategy. She doesn’t think about a singular component of a business, but the bigger direction and execution that is cost effective, quick to market and results focused.
Her specialties include using data and research to understand audience behaviour and developing marketing plans that provide best value and reach the right targets.