WHAT - WE DO

The DigitalPURPOSE is all about programmatic campaigns, web analytics and ad tech, to gain efficiencies, where the right data is collected and optimisation’s made.

Connecting data, digital, messaging, channels and platforms!

Our technology means we can buy omni-channel campaigns from one platform – targeting the right message, right person at the right time.

Our extensive background in wider media advertising means we understand traditional and digital, paid, owned, earned and shared and can define how to utilise each channel to reach consumers across the different touch-points. Programmable media is now able to tap not only digital banners and video, but also connected tv, ondemand tv, digital radio and in some areas even out-of-home digital billboards.

On top of this, there is deep targeting capability using third party data, and if available first party data

Talk to us today about your international markets and a one-stop, integrated platform approach to purchasing your media campaigns abroad.

Tell us more

We utilise leading technology to deliver digital programmatic campaigns, including re-marketing, look at what native might do for you, support best practice video delivery, layer in social, look at lead generation tactics, and be mindful of your toolbox and internal skill-sets to ensure that we are maximising what is there, what should be there and working towards getting the KPI’s that matter. Therefore, we will also be interested in SEM, email marketing and engagement, acquisition or retention strategies, user experience and conversion; whether we do them ourselves, use your suppliers or work with your team to develop skills and coordinate results.

And the trends speak for themselves;

  • Now over 50% of budgets globally are digital

  • Over 60% of this budget is being directed at Facebook or Google globally

  • Omni-channel via programmatic is here now.  Already digital audio and connected TV/ondemand can be booked via programmatic and now Digital Out of Home (Digital billboards).

  • An average of 28% of marketers worldwide identified websites, mobile apps and video advertising, common channels for ad messages, as “siloed” at their organizations – yet the consumer expects a level of coordinated messaging around them, ideally sequential story telling across the different media platforms.

  • Increased investment in MarTech and Adtech to automate and connect has increased globally

Let’s keep it simple to begin, but start the journey to best practice.  But let’s get some DigitalPURPOSE together!

FAQ’s

• How do we get our digital display beyond local sites! We all browse international sites, surely we should be targeting there?

• What is programmatic, I use the google network, what do I miss?

• We don’t know what works, our analytics mean nothing.

• We get no feedback on our social media results - they don’t seem to work into our marketing efforts

• We’ve invested in all of this content, how do we maximise it?

• My creative guys are not coders, when asked about tracking and analytics their faces go blank!