HOW - WE DO
AUDIT & GOAL SETTING
We’ll help uncover what's missing or misfiring in your digital marketing. We will run an audit and you brief in the parts that you have. We look at what parts need some work first before we begin to execute; goals, analytics, tagging and recommendations on your digital campaign.
Together we’ll define the KPI’s and ensure we are tracking the right parts. That means defining landing pages, tags are in place and the analytics all are meaningful.
DIGITAL MARKETING PLAN
Starting with what audiences are you looking for, do you own any first party data, email databases and is there any data we can glean insights from? This is before we put in place digital marketing. We will explore digital display; prospecting, brand building and remarketing. native / content marketing, social media channels, pre-roll video, connected TV/ondemand TV, audio and in some markets digital outdoor billboards.
We can help build digital creative, promotional landing pages and support copy-writing and/or blogs that tell stories and engage the right people at the right moment.
CAMPAIGN reporting
We keep an eye on the prize, reporting a summary across the board; digital campaigns, native, social, email, lead generation, user experience, funnel conversion. This gives you real perspective on what is working and best practice.
We can help build a picture on best messaging or lead generation.
What is not working within the site that is deferring conversion.
Help build a list of ‘to-do’s’ based on priorities and cost effectiveness.
OPTIMISATION
DigitalPURPOSE licence AI platforms that combine campaign detail and goals with unique data and machine-learning to automate optimisation on the fly .
With regular reporting and consultation, we can make suggestions and work to move quickly to gain ‘best practice’ campaign and category
See how our services can truly benefit you today.
